Some people say that most first novels are thinly-described autobiography. In this particular case, the disguise is as robust as the Emperor’s New Clothes. Justin Myers, author of the popular Guyliner blog, is probably best known for his ruthless takedowns of the Guardian’s weekly Blind Date column (an occasional guilty pleasure on a Friday afternoon). But he started out as a cataloguer of the gay dating wilderness: a mission shared by the protagonist of his first novel. Blending acerbity with vulnerability, this is a rom-com for the online dating generation, told with panache in Meyer’s distinctive voice, but it rarely convinces as a novel rather than a memoir with names changed.