Consumed (2014): Harry Wallop


How We Buy Class in Modern Britain

Harry Wallop is well-placed to write about class. The cousin of the Earl of Portsmouth, he went to private school, learned from a young age how to tip a gamekeeper, and went on holidays with his nanny until his parents felt he was old enough to appreciate travelling abroad. But in recent years he has moved away from the world in which he grew up: he now lives in Islington and works as a journalist and television presenter (which is essentially just a different kind of social elite). Class is something that, we’ve been told, many times, is no longer relevant in the modern world, but anyone who lives in Britain knows this isn’t true. In this book, Wallop argues (and I agree) that the great post-war age of social mobility is over. Class is becoming more entrenched and more subtle than ever. He describes the new social tribes of modern Britain, and how they are defined not so much by birth but by lifestyle and consumer choices. It’s a lively and engaging book – albeit full of sweeping generalisations (but that’s the point of any work of classification) – and extremely British. The shades of nuance described here will be difficult for foreigners to pick up, and rightly so (you would be forgiven for exclaiming, on numerous occasions, “But why is that even a thing?!”), but I imagine that native Brits will feel shimmers of recognition. You might come to Wallop’s book for an accessible discussion of how class continues to shape modern society – but you stay because you want to find out which of his categories you fit into. Reading this book is, in itself, an act of class anxiety.

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