Dispatches from the front lines of the new girlie-girl culture
Although it was only published in 2011, Peggy Orenstein’s book has already acquired legendary status in certain circles. Her focus is primarily on girls aged between about three and ten. Her mission is to draw attention to the fact that these modern girls grow up surrounded by increasingly gender-stereotyped marketing, which offers a dismally restricted range of role models and aspirations. Orenstein argues that the apparently innocuous ‘princessification’ of little girls gives them a limited sense of their own potential and that a generation is growing up which has learned to value itself not on its brains or its courage but on how pretty it is.